Cars and watches – they have a lot in common: precision performance, mechanical strength and loyal followers. Richard Mille (Richard Mille) is not a newcomer in the motorsports world. It collaborates with Felipe Massa and Jules Bianchi and is the official timer of a series of famous automobile events such as the Le Mans Classic. Now, the brand has further emphasized its support for sports by launching the new high-tech tourbillon G-Sensor RM 036 Jean Todt limited edition watch.
The latest watch is designed to support road safety and was developed for Jean Motorsport executive Jean Todt and the global organization-FIA “Road Safety Action”. The RM036 movement of this watch is entirely made of grade 5 titanium and ARCAP, and has a carbon nanofiber bottom plate. It is further equipped with a new complication-G sensor.
The G-sensor system was developed and patented by Renaud Papi specifically for Richard Mille. This complex mechanism can visually display the amount of G accumulated by the wearer during rapid deceleration. The G sensor of RM 036 is composed of more than 50 parts, and the size is only 17mm, which can withstand the deceleration of tens of G. Another unique feature of the RM 036 is the scale at 12 o’clock, whose needle indicates whether the deceleration is safe for the driver (green area) or critical (red area).
Jean Todt will donate the profits from the sale of this extraordinary timepiece to two key initiatives: the Global Road Safety Campaign; the ICM Brain and Spine Institute, which he co-founded. tourbillon G sensor RM 036 Jean Todt watches were released.
Today, Richard Mille also collaborated with award-winning rally driver Sebastien Loeb to announce support for the automotive world.
In early 1999, Richard Mille and Dominique Guenat collaborated with Guenat SA Montres Valgine and APR&P (Audemars Piguet, Renaud et Papi ) to develop their plans and the basis of the Richard Mille brand. Over the next two years, they defined their own brand concept, combining the automotive, aerospace and nautical world with innovative, durable materials and high-tech accuracy. Since then, they have begun to design future Richard Mille watches and tested their reliability and accuracy. Subsequently, Dominique Guenat and Richard Mille founded Horométrie SA, the operating company for their new Richard Mille brand – in 2001 Registered in the Swiss Business Registry (wholesaler of watches and jewellery) on October 23. Then they collaborated with Swiss watchmaker Audemars Piguet to create the Richard Mille watch brand, which became a shareholder of Richard Mille in 2007.
After three years of research and prototyping, the Richard Mille brand exhibited its first watch RM 001 tourbillon in Baselworld, Switzerland in 2001, which was held in Basel, Switzerland World Watch and Jewelry Exhibition. The manual winding mechanical device is equipped with a ribbed barrel-shaped case, which reveals the main features of the mechanical device 6, the brand’s visual identity, and includes a tourbillon movement, a power reserve indicator and a torque indicator. The strap is made of leather, while the crystal is made of mineral glass and is water resistant to 50 meters.
Then, in 2002, Richard Mille (Richard Mille) launched RM 002, this is the technical development of the first watch, is also the first watch in the history of watchmaking using a titanium metal bottom plate. Later, in the same year later, the dual time zone tourbillon RM 003 and the 2003 RM 004 flyback chronograph were launched.
In 2005, the discount replica watches brand launched RM 007, which is the first ladies watch in the Richard Mille series.
Richard Mille, with his innovative materials and technology, quickly made his mark in the luxury and ultra-luxury watch industry and joined the Advanced Watch Foundation in 2007.
In April 2013, Richard Mille and Dominique Guenat acquired a 90% stake in Prototypes Artisanals SA (former director Alain Varrin retained a 10% stake). Founded by Marco Poluzzi, the company was renamed “ProArt” and relocated to Les Breuleux’s 3,000 square meter building, which was used to produce watch cases and prototypes. After the case supplier Donzé- Baume was sold to the Swiss luxury group Richemont in 2007, Richard Mille began investing in processing its own case and some of its watch parts. Therefore, ProArt began to act as the exclusive subcontractor of the brand.
In 2013, Kering, a French luxury world group controlled by François-Henri Pinault, proposed a proposal to acquire the cheap watch price company to acquire 51% of its shares. But the proposal was rejected. Richard Mille remains independent.
Richard Mille announced on September 27, 2018 that it would withdraw from its 2018 International Senior Watch Salon (SIHH) like its shareholder Audemars Piguet because the exhibition no longer complies with The brand’s distribution strategy.
In October 2018, Richard Mille opened the world’s largest store in New York. This is the brand’s sixth store in the United States, with an area of 390 square meters, located on 57th Street, at 432 Park Avenue, the second tallest residential building in the Western Hemisphere. The facade is about 10m high, revealing a glass sculpture composed of 24 individually carved panels depicting the tourbillon movement of RM 008. The entire structure weighs 16,700 kg.
At the end of 2018, the brand launched Richard Mille’s first product completely supervised by women, the RM 71-01 automatic tourbillon amulet, equipped with a new «CRMT1» automatic winding movement.