In a business move as disruptive as Jacob & Co.’s luxury watches, the maker announced in March a long-term partnership with automaker Bugatti for a series of exclusive co-branded products. According to the press release, the partnership hopes to push “the limits of what seems mechanically possible.”
The news marks the end of Bugatti’s long-standing relationship with Parmigiani, which has also produced some excellent timepieces. But with the Twin Turbo Furious: Twin Turbo Furious Bugatti Edition, Jacob & Co. once again sought to up the ante on technology. The watch is driven by two three-axis tourbillons (to ensure precise timekeeping). Other extras under the hood include a column-wheel chronograph and a decade repeater that chimes every 10 minutes.
The exterior is also a bit flashy. Its turquoise blue bezel is a nod to Bugatti’s 110th anniversary blue Chiron. It also features the Bugatti logo in the center of the dial between the counters. The power reserve indicator at 6 o’clock is called the ‘fuel’ indicator.