Why is Rolex so expensive? Is it so hard to buy?

If you have superficial research on watch brands and have a few mechanical watches at hand, then you should agree with the sentence “Rolex is not only more and more expensive, but also more and more difficult to buy your favorite style”. As for, if you are a consumer who is generally unfamiliar with mechanical watches, you suddenly want to reward yourself for buying a Rolex, and rush to the store, you may have limited styles on the counter. Even if you are willing to pay a deposit and wait, you will not know when you can get it. We are puzzled to watch. During the new crown epidemic, it is said that buying a Porsche with cash without a discount may have to wait for a year, but if you want to buy a favorite Rolex at the price, you may have to wait until the end of the day, maybe it is some kind of consumption miracle in our era.

Further discussion on whether Rolex is expensive? Is it difficult to buy, why is it so difficult to buy before, we might as well ask ourselves why we want a Rolex watch? Well, of course, if you are old enough, you should know: Taiwanese society has had a consensus since ancient times that “Rolex is a status symbol”; and if you are a young person, I believe you are on social media such as Facebook and IG. , it has long been discovered that there are many Internet celebrities and Youtubers with millions of fans, and even Chinese and foreign superstars, supermodels and other athletes, wearing Rolex can be said to be as many as crucian carp crossing the river, too many to list.

An unofficial observation report from foreign watch media pointed out that the No. 1 hit watch style of NBA stars is the precious metal Day-Date copy watches from Rolex starting at $30,000. For players with an average salary of more than 8 million US dollars in the league, buying a million-dollar Rolex Presidential watch is a drop in the bucket, and it is effortless. The Taiwan dollar Rolex watch can’t really be said to be a “luxury dream”.

In some ways, Rolex is really not expensive.

Rolex contains high-quality raw materials and meticulous craftsmanship. It is not only practical and professional, but also durable and unique, but it can be extravagantly luxurious. Therefore, it is appreciated by both the refined and the common, and it is not only popular with celebrities such as President Kennedy, John F. Kennedy, Dr. King (Martin Luther King), Elvis Presley (Elvis Presley) and Paul. The favorite of Paul Newman, it is also selected as one of the top 100 brands in the world by “Forbes” every year, and it is the only professional watch brand selected.

Marlon Brando’s Rolex GMT-Master Ref. 1675, made in 1972, has a diameter of 40 mm, and the recognizable 24-hour bidirectional rotating bezel was removed by Marlon Brando. The copy watches for sale appeared in 1979 by the famous director Francis. In Apocalypse Now, directed by Francis Coppola. In 2019, it was auctioned for $1.9 million. Photo credits: Phillips.

Even if it is loved by many bankers, it does not necessarily guarantee that Rolex is an excellent investment target, but it must be favored by Warren Buffett, the godfather of value investing. Therefore, the main reason why Rolex is “expensive” but “not expensive” seems to be contradictory, but the reason is clear. A watch that maintains a “Century Rolex Reputation” is almost priceless.

All in all, given the storied heritage of the Rolex brand, the use of first-class materials, timeless design and innovative technology, Rolex’s beauty and high quality are worthy of its slightly higher price than comparable watch brands, and even reasonable.

So the bottom line is not whether a Rolex is expensive or not, but whether the Rolex you want is worth the price?

I’ll discuss this in the third article in this series. https://www.super-watcheswholesale.com