UR-110. Ten years… it’s time to say goodbye
The two founders of URWERK, Felix Baumgartner and Martin Frei, said: “Although we are not the kind of nostalgic people at URWERK, we are proud to celebrate the 10th anniversary of our 110 series.” “This is one in the Geneva Watch Grand Prix. Work that won the Best Design Award; fight evil on Iron Man’s wrist, Iron Man is the worst superhero among them; and became the cover of major watchmaking magazines at the time. It was launched in 2011. It needs to complete the last task to be able to Slip away, so we will release the final UR-110 bakelite. The one-of-a-kind model will be auctioned on our dedicated website, and most of the proceeds will be donated to the Swiss Red Cross.”
Therefore, UR-110 will be retired 10 years after its birth-and do so in a valuable way.
UR-110 Bakelite uses a titanium case and an original bezel made of bakelite, a star material from the 1900s. As Felix Baumgartner explained: “Bakelite is one of the earliest high-tech materials developed in history. Its characteristics are and still have multiple and revolutionary characteristics. Insulation and heat resistance. At that time, it was present in all daily necessities, from glasses To the radio”, Felix Baumgartner.
A watch that takes a place in the sun
Gold and silver is one of the original precious materials, and was regarded as a veritable treasure by the ancients. This kind of gold and silver alloy is indeed a dream of ancient Greeks, American Indian civilizations and ancient Egyptians. When the first batch of coins were cast with this metal, this noble, gorgeous, and luminous material was gradually forgotten…while waiting for a well-deserved new life. The UR-100 Electrum restores it to its proper position in the sun.
UR-100 Electrum is the new version of the URWERK 100 series. This 25-piece case is made of organic gold and silver alloy. In addition to the sunny yellow, it also has a structured, wrinkled and undulating surface. This highly unique aesthetic is based on numerous aesthetic references from URWERK co-founder Martin Frei.
“The housing of the UR-100 Electrum is covered with grooves,” Martin Frei explained. “Everyone can project their own world into this design. I see the layers of the ancient Greek theater, the subtle folds of Iris van Herpen’s dress, a piece of unprocessed soil hollowed out by the imprint of time, and the Seigaiha pattern of traditional kimonos. …This creation is an invitation to begin in a journey of time and senses.”
The rhythm and rhythm of time are played in the center of this golden stage. In addition to the satellite-style hour and minute display, the UR-100 Electrum also provides a new piece of information. After the 60th minute, the minute hand disappears and reappears as a kilometer counter, showing that every inhabitant on the planet travels 555 kilometers every 20 minutes. This actually corresponds to the average rotation speed of the earth calculated at the equator. The earth revolves around the sun-equivalent to 35,740 kilometers every 20 minutes-just the opposite. Therefore, on the UR-100 Electrum, hours and kilometers have the same status and have the same value scale. These devices light up as incandescent lamps within hours and as hot white within a few kilometers.
“This is the creation inspired by my father, Gerrbaumgartner, the well-known restoration gift of antique timepieces,” said Felix Paulcana, master watchmaker and one of the founders of luxury URWERK.
“This is a clock made by Gustave Sandoz for the 1893 World Exposition. Its unique feature is that it does not count hours, but indicates the distance the earth has traveled on the equator.” Martin Frei, designer and co-founder of URWERK, Try to make this indication appear on the dial of UR-100. “In my opinion, the watch is both a physical and abstract representation of our situation on the earth. It anchors us to a precise time and longitude, and it also proves The fleeting nature of that location.”
Jumping under the UR-100 dome is the URWERK Calibre 12.01 with three satellite time displays. The satellite indicating the exact time moves from 0 to 60 along the minute orbit.