Bell & Ross BR-X3 Tourbillon Micro-Rotor
Bell & Ross will forever be synonymous with square cases. “We need to respect the square, but we are also free to explore—to be boldly innovative in shape,” said de Noonencourt.
To illustrate his point, de Noonencourt highlighted another important early release—the BR-05 36mm Blue Diamond Eagle. This watch features an aventurine dial resembling a dreamlike night sky, set with seven diamonds forming the constellation Aquila (or Eagle). “The watch’s design is inspired by constellation patterns. It appears complex, but the final effect is simple and exquisite. The size of the diamonds varies according to the brightness of the stars.”
While designed with women in mind, the Blue Diamond Eagle also possesses enough presence and charm to attract everyone’s attention.online shopping replica watches
Our conversation shifted from the watch itself to the unspoken question: Why did Bell & Ross withdraw from Watches and Wonders this year? “We’ve had some intense discussions about this. We really enjoy Watch Spectacular, and before that, Baselworld. Watch Spectacular is a grand event for brands, journalists, and retailers, but we believe it’s now more important to focus our energy and resources on the end customer. We will place greater emphasis on organizing local events, which is crucial for our continued success in the future.”
“But this doesn’t mean we’re withdrawing from all wholesale replica watches fairs. Dubai Watch Week and Geneva Watch Days are fantastic because they are tailored for the end customer.”
Dernancourt believes this is a timely shift, as today’s consumers rely heavily on the internet when making purchasing decisions. “In the past, people would go into boutiques to browse, discover products, and connect with brands. Now, all the information is available online. When they walk into a boutique, they already know what they want,” he points out.
“This shift means we have to do most of our persuasion work online. However, what ultimately drives a purchase is often an emotional or experiential connection. That’s why we focus on engaging directly with end customers—primarily through local events.” dupe fashion
Leaving aside creative freedom, de Noonencourt assures that Bell & Ross always adheres to its core principles of functionality, reliability, precision, and legibility—qualities derived from aircraft cockpit instruments and the brand’s original source of inspiration. “Bruno always keeps these principles in mind when designing. We sometimes make some breakthroughs, but always maintain a consistent style. The BR-X3 watch may look avant-garde, but it’s instantly recognizable as a Bell & Ross watch,” he adds. wholesale replica watches