If you are a watch lover, then you may have seen the brand new Breitling Navitimer 8 on the Internet because of the introductory “road shows” that have been touring around the world in the past month. However, here, we bring you our explanation of this new series and its importance. In fact, we bring you four things you need to know about the new Breitling Navitimer 8 series and Georges Kern’s first full year as Breitling’s global CEO.
Navitimer 8 is the first product launched by Cohen in Breitling.
This is important because Georges Kern was the former head of IWC Schaffhausen for many years, and he must make this first effort a real success. To this end, he has invested a lot of energy in all aspects of the new Navitimer 8, from advertising and positioning to pricing and information. When Kern left IWC — after the incredible success of building the brand — led (and partly owned) Breitling, everyone in the watch industry waited with bated breath to see what he would do. This tour-including press conferences, seminars, and luxurious parties hosted and attended by celebrities and athletes in a typical Kern style-shows that Kern is fully committed to making Breitling a household name. . In the event, Kern shared his vision for the future of Breitling,
Georges Kern is not used to defeat, and has grand plans for Breitling.
Georges Kern made no secret of this. Under his helm, we will see a brand new Breitling. In addition to this new Navitimer 8 series (which got rid of the sliding rule function of the watch), we will see redesigned boutiques, which will now be called lofts, which will have more industrialized designs inspired by the 1970s, with metal and Brick decoration and softer Breitling yellow due to the bronze screen. We will witness the unveiling of the new Breitling advertising campaign-no sexy women flatter male pilots. We will see a strong pairing of products, and all series will be eliminated. Some lines may even disappear. We will also see four to five new works added to the series, such as Navitimer 8-all of which are inspired by the past and adjusted to firmly move into the future.
In addition, we will witness the birth of Breitling. “Pilot watches are a niche category of timepieces, and large pilot watches make us a niche market-only a small part of the market,” Kern said. “Breitling-despite its strong connection-has never been only about aviation. Breitling has been involved in sports, music, science and culture, and has also provided elegant ladies watches. We will recall this tradition and look back. Inspiration from the 1930s, 1940s and 1970s. In addition to the current series of models, we will also produce smaller and more elegant products, always emphasizing our roots, but focusing on the needs of today’s customers.”
Breitling Navitimer 8 series is inspired by the past.
The first thing Kern did after joining Breitling in the summer of 2017 was to expand his workforce. He turned to people he trusted and brought in several important people, including creative director Guy Bove. They worked closely to integrate the latest Navitimer 8 series into a bold series, inspired by the past, but suitable for today’s active lifestyle. By combing through the history of Breitling, they found that in 1938, Willy Breitling (Willy Breitling) founded the Huit (French translated as eight) aviation department, specializing in the production of eight-day power reserve airborne clock. Breitling is already very strong in the production of chronographs, including its first patented chronograph with two buttons, which regards sky and aviation as the future. The brand launched an unparalleled pilot watch. Similarly, the cockpit instruments manufactured by Huit Aviation have undergone rigorous accuracy tests under extreme temperature, vibration and other conditions-making them the instrument of choice for the Royal Air Force in World War II. Today, the new Navitimer 8 watch series pays homage to the past, but with a fresh and clean appearance, aimed at expanding the visibility of Breitling’s niche pilot watches and attracting new lifestyle customers.
Breitling Navitimer 8 series watches are designed for a new generation of watch lovers.
There are five models in the Navitimer 8 series, and the design of each Wholesale watch draws on Breitling’s rich whit (eight) aviation history. Navitimer 8 watches are reminiscent of the plate clocks and watches made by the Huit Aviation Department, each of which has strict design specifications from that era. This series pays special attention to the dial and the bezel, the luminous hands and the black dial are contrasted with each other, and other legibility is taken into consideration. Navitimer 8’s case uses satin and polished surface treatment, has shorter, more ergonomic lugs, and a notched bezel, bringing a clean, sporty charm.
In addition, the font on the watch is inspired by the first pilot watch models and is equipped with large luminous Arabic numerals. Small triangles, external railroad minute counters and long minute markers are some other distinguishing features of the watch, reminiscent of Breitling’s glory days in aviation timepieces in the 20th century. Of course, all watches are manufactured in accordance with Breitling’s strict quality specifications, and use a sapphire crystal with anti-reflective coating on both sides, which is water-resistant to 100 meters. They provide a power reserve of 40 to more than 70 hours, depending on the model. Finally, the bidirectional rotating bezel is the distinguishing feature of the Navitimer 8 watch.
Five watches in the Breitling Navitimer 8 series
The Breitling Navitimer 8 B01 is powered by a self-made Breitling Calibre 01 chronograph and a COSC-certified chronograph. It has a 43 mm stainless steel case with a blue or black dial, or an 18-carat 5N rose gold with a bronze dial.
Breitling Navitimer 8 Unitime, specially designed for world travelers, equipped with Breitling homemade B35 movement. It provides world time indication through an independent hour hand adjusted by the crown. This COSC-certified chronometer has a diameter of 43 mm and is equipped with a sapphire back and rotating bezel.
Breitling Navitimer 8 chronograph, powered by Breitling Cliaber13 and a COSC-certified observatory. It is available in stainless steel or black DLC coated steel. It has a sturdy screw-in case back.
The Breitling Navitimer 8 Day & Date watch is an automatic timepiece driven by the Breitling Calibre 45 with a 40-day power reserve. The 41 mm case is made of stainless steel.
The Breitling Navitimer 8 Automatic is a clear descendant of the brand’s legendary watches of the 1930s and 1940s. It is powered by Calibre 17 and provides a 40-hour power reserve. The 41 mm chronometer watch certified by COSC is made of stainless steel.