Major News from Bremont Supernova and Watches & Wonders, Geneva

Every year, the opening day of Watches & Wonders, the world’s largest haute horlogerie fair, is filled with enthusiasm; by the final days, fatigue begins to dampen the excitement as brands unveil new products, striving to surprise an increasingly discerning public.

These products unfold slowly, weaving stories and pushing the boundaries. Beyond colors and materials—with the Titanic and tungsten being particularly noteworthy—they showcase unprecedented collaborations and pledge increased investment in research and development. As a Hermès executive summarized at this year’s new product launch, they hope to present “a friendly era, not a controlling one.” Hermès will continue its spirit of continuous innovation, constantly pushing its own boundaries. chronowrist.ru

While some brands choose to revisit the inspirations of the past decades—such as Tudor, TAG Heuer, or Panerai—others focus entirely on the future. Because they have no past to draw upon. Bremont, founded in 2002, is one such brand. Despite being primarily owned by American Bill Ackerman, Bremont has maintained its headquarters on the banks of the Henri-Thames since 2023, where it develops and manufactures all its marketed watches.

In the notoriously flamboyant watchmaking industry, Bremont’s informal approach is particularly striking; moreover, it’s not considered an “elite” brand, but rather nestled at the foot of the Swiss mountains. This year, Bremont unveiled its latest masterpiece in Geneva, captivating most attendees: the Bremont Supernova chronograph, which will be carried by the FLIP (FLEX Lunar Innovation Platform) rover, part of Astrobotic’s Griffin One mission. Data collected by the FLIP rover will be used to study lunar dust control and lunar surface operations, serving as a foundation for future lunar platform design and functionality. The Bremont Supernova chronograph will seamlessly integrate with the FLIP rover’s chassis via a custom-designed ceramic tile backplate. replica watches